Web Design and SERPS

I am contemplating commissioning a new web design for my website because the current one never comes up tops in any search engine results pages that I’ve tried: Google, Bing, Yahoo, you name it. My business is also many pages into the results. I think there must be something wrong with my website design, although the guy I hired seemed very expert (and I have to say it looks great). Still, I don’t think this is the way things are supposed to work. I keep hearing about key words, but this is not anything I discussed with my web designer.
Contact Ron on 0488529466 of fill in the contact form for a quick web design quote on: webdesignspecialist.com.au