PPC (Pay per click) describes any ad where you pay everytime someone clicks on your ad and goes to your website. The biggest and best known of these is Adwords
You will have seen these “sponsored” ads down the RHS and along the top of google search pages. They represent an almost instant way to get your site listed on the front page of google for any keyword (if you have enough money)
Money is the point here – you can quite easily spend thousands on adwords for little in return.
BUT.. do it well and its a never ending flow of qualified traffic to your site. Nothing compares to the control adwords gives you.
So if you have a website and you need traffic to make some money from it (!) then you absolutely should do adwords. But do it right. You’re going to have to learn the ropes in order to do it yourself or outsource it to someone else. Even then you should still have an idea of what is required
Where to Start
I highly recommend you visit Perry Marshall’s website. He is the acknowledged king of adwords. And whilst I don’t always agree with him on his marketing philosophies I trust his adwords advice completely. Buy his book – it’s a bargain – or at least sign up for his free newsletter course.
Then just get started : Perry will tell you everything you need to know and do.
OR if you prefer go here and let me do it for you. I get about 30-50% of my traffic from adwords. I can do the same for you
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