Can You Still Make Money Blogging?

There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

There are two major types of business models that entrepreneurs use to make money blogging. The first and most common way to turn a blog into a profit making machine is to sell advertising to different companies and brands who want to reach that blog’s readers. The second kind of money making blog is one that helps a single brand improve its image by creating positive associations between the blog and the product in the mind of consumers. Both kinds of blogs can make a lot of money, especially if the creator has a keen mind for marketing.

If you are blogging with the goal of selling advertising, there are two basic ways that you can go about recruiting sponsors who want to put ads on your site; you can let someone else do all of the legwork, or you can do the work yourself and keep all of the revenue. Within the first group, many people make money blogging by selling space through Google’s AdSense program. The advantages of this program are numerous, as it requires very little effort on the part of the blogger or webmaster to begin raking in profits. However, most people discover that they make less money through this method than they had hoped that their blog would earn.

Selling advertising directly to companies who want to put banner ads or sponsored links on your blog can take quite a bit of time, but it is often fairly lucrative. If you have a lot of contacts in industries that are related to the topic of your blog, you may want to try to go this route. People who have a strong background in sales and are experienced at pitching proposals can make quite a bit of money by renting blog space to interested companies. The most serious problem with this model is that you often have to build quite a sizable readership before you can attract advertisers, which can mean that you have to do several months of work before you start to make money blogging.

As blogging becomes a more and more lucrative business, a lot of established companies are considering how they can get into the action. One way that companies are capitalizing on the blog movement is by having blogs that provide a kind of friendly face for their corporation. Often, a company will employ an established blogger to create a weblog designed specifically to appeal to that company’s customers and to create positive associations with the brand in consumers’ minds. More than one writer who never even dreamed that he or she could make money blogging has been approached by a company and offered quite a pretty penny for this kind of gig.

Read This – Tactical Triangle: The Ultimate in Marketing Simplicity

(This is not from me but from Perry Marshall – it’s well worth a read.)—
When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.

This is the e=mc2 of marketing.

(This is not from me but from Perry Marshall – it’s well worth a read.)

When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.

This is the e=mc2 of marketing.

The Tactical Triangle always takes you where you need to go, and the 80/20 in the center always focuses you on the points of highest effectiveness.

I’m going to show it to you.

Before I do, I need to warn you that most people, even the very sharpest students, will not instantly “get it.” It may not be at all apparent how many things you can do with this tool. But as you begin to use it, you’ll find it’s one of the most powerful tools anyone’s ever given you:

read more here …

Enjoy

Ronald Sayegh
Web Design Specialist

Websites: art or ads?

A business website is an ad! So why the obsession about FLASH animation and delicately drawn pictures over ease of use and good copy?

So you’ve got a website. Great ! (if not – stop reading and go here !!)

And how is this pinnacle of marketing genius judged  by friends and family?

By it’s looks! Let’s not be so shallow people!
That’s like judging the best Olympic swimmer by her looks rather than her ability to swim ( oh wait we do that as well!)

I’d just like to say here and now for most people a website is a business tool. It’s job is to inform people of what you sell or do, create a desire for those services or products and then facilitate the getting of these.

A business website is an ad! So why the obsession about FLASH animation and delicately drawn pictures over ease of use and good copy?

Try this experiment:

Recall the best ad you have ever seen on TV?

Got it? Great. Was it funny? Emotional? Catchy?

Now what was it for?

Cant remember?

Most people cant.

Try another one…

Many adverts fail to even mention what product it is they are advertising, never mind telling you how much it is or why and where to get it.

And so people think that this is what an ad is for. To look good or entertain.

It’s my belief that advertising is not all about looking good and being clever or funny and winning awards for “best ad” .

It’s about creating and fulfilling a need.

And if you can do this whilst also looking good or being funny your onto a winner.

A website is no different. It doesn’t have to be ugly – indeed it should have some aesthetic value to it.  But do you think Ebay or Amazon are good looking sites?

So when you get a website built please think function before form. Ask yourself

  1. Is it fast to load?
  2. Is it easy to navigate?
  3. It is clear what its main message is?
  4. Is it easy to maintain and update?
  5. Is there a call to action or some way to take the next step easily?
  6. Is it well optimised for google and friends so that it ranks well in the search engines?
    And finally
  7. Is it pleasing to look at?

And how is this successful website assessed?

Not by its looks but by how well it reaches its target audience and gets them to take a desired action (such as emailing an inquiry, or by sales generated.)

Give me an ugly site that sells over a beautiful award winning graphic masterpiece that sends me broke anyday.

Or come to me and I’ll give you both; a nice looking site that sells !

Rant over!

Ronald Sayegh
Web Design Specialist
http://www.webdesignspecialist.com.au