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Does long sales copy work?
I just read a very post from Robert Puddy. I am adding a link to it below as it is the best answer I have seen to the age old question of long copy vs short copy. Robert seems to have it down to exactly what I do when confronted by a long sales letter; so I hope it applies to the majority of other people too. Making it very useful data
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How to Write Effective Copy for your website
IMPORTANT: Your website's main job is not to look good or entertain but to drive in business. It can still look good and entertain as long as it does this as well As such it follows the rules of advertising - writing good web copy is similar to writing a good ad.
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