Have you need banned by adwords?

Have you been suspended by adwords. Here’s a solution.

Suspended First

A few weeks ago I noticed my ads on adwords were labeled as approved but not getting any impressions. I contacted adwords and was told it was a routine inspection of some sort and they were temporarily suspended

They stayed that way for weeks.

Eventually ( and several follow up emails later ) I got an email from them.

Quite an astounding email saying my campaign was suspended permanently and  (quote) “do not contact us again”

What the…. ?

I was Banned!

Apparently I was in violation of their terms and conditions. They didn’t specifically say what though.

So after much searching I found that I had actually done the wrong thing.

My bad. They were correct. I was in violation. A warning and a chance to fix it would be nice!  Their reaction did seem a bit extreme …

After doing a search (on Google – the irony!!) I find that I am not alone.

Many advertisers are getting banned with no explanation and no recourse. Looks like Google are on a bit of a clean out – I suspect looking to get rid of the thin affiliate sites that seem to be everywhere.

And incurring some collateral damage along the way. ( ie me )

But I can’t complain. It’s up to Google what they do with their own business

See it looks like I can’t advertise with them again – ever!  I have requested clarification on this but I won’t be holding my breath waiting for a reply.

But really it’s not anything I can do much about.  They can do what they want. Not because they are google but because it’s their business. They own google. Not me.

For example I run a web design business and in the past I have refused jobs for sites I think are unsuitable. That is my prerogative as the business owner.

So google as the business owner is perfectly within its rights to refuse my business or indeed any business it wants. They can do what they chose as long as it’s within the boundaries of the law.

I see people getting all upset and saying it’s not fair and so on. Maybe it isn’t fair. But as I said it’s their right to do what they chose.

If they don’t want your business – or mine – then get over it!  And move on.

Adwords is not the only source of traffic for me – and it should’t be for you either

Thankfully I only derive about 20% of my business from adwords anyway. It’s the people that rely on it totally that are walking the tightrope. It’s a bad business model in anyone’s book to rely on one source to the exclusion of all others. Especially if that one source is skittish like google

So even if you aren’t in Google’s bad books at the moment, if you rely on them for a large percentage of your traffic you are in trouble.  It’s time to make changes, fast!

The answer is diversify

I know it’s cold comfort if you have just been google slapped. But take it as I did .. as a wake up call.

Find more diverse and better traffic sources.  There are lot of them. Don’t be brainwashed or fooled into thinking google is the only one. Or even the best one.

At the end of the day you’ll end up with cheaper traffic, a better business model and Google will have lost some of its monopoly.

Now that’s a win-win situation.

Alternative traffic sources

As if by some weird synchronicity I recently got an email from Perry Marshal saying some of his million dollar clients have had the same thing happen to them.  Banned for no reson with no recourse.
(Makes me feel less picked on… my tiny account is insignificant to the big G anyway.)

He recommended a traffic generating course. Since I trust him and his recommendations and I have it now. And it’s very good so far.  At $200 its more than I would normally spend on an eBook by someone I don’t know. But so far it’s good

Here’s the web site  – this is not an affiliate link and I don’t get anything from sending you there

http://www.trafficevolution.com/

Buy it if you think it looks good. I did.

What I am doing now

I already had in place quite a few alternative traffic sources which I will be beefing up to make up for the loss of adwords. These are Search Engines (google, bing and yahoo), referrals, Pay-per-click ads on yahoo and bing, social network advertising and my newsletter / email marketing.

Plus I will add in some other form of paid ads to replace adwords.

What’s your strategy? If you need help with setting up any of these then contact me.

Regards
Ronald Sayegh
Web Design Australia

Google Adword Content Network Ads are Different

If you want to try the google content network you should know something – it’s a very different creature from search.

If you want to try the google content network you should know something – it’s a very different creature from search, Infact if you’re using the same ad on both the search and the content network you’ve probably got it wrong.

Drop over to PerryMarshall.com for some Free Training on Placement Targeting and the Google Content Network.

http://www.perrymarshall.com/content-network-training-with-shelley/

regards
Ronald Sayegh
Web Design Australia

Read This – Tactical Triangle: The Ultimate in Marketing Simplicity

(This is not from me but from Perry Marshall – it’s well worth a read.)—
When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.

This is the e=mc2 of marketing.

(This is not from me but from Perry Marshall – it’s well worth a read.)

When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.

This is the e=mc2 of marketing.

The Tactical Triangle always takes you where you need to go, and the 80/20 in the center always focuses you on the points of highest effectiveness.

I’m going to show it to you.

Before I do, I need to warn you that most people, even the very sharpest students, will not instantly “get it.” It may not be at all apparent how many things you can do with this tool. But as you begin to use it, you’ll find it’s one of the most powerful tools anyone’s ever given you:

read more here …

Enjoy

Ronald Sayegh
Web Design Specialist

Google Adword Match Types- don’t get caught out

Once you have researched the best keywords for your adwords campaign you have yet another choice. How to match them. What you choose will determine how succesful your are…

Once you have researched the best keywords for your adwords campaign you have yet another choice. How to match them.

There are three ways to do this in adwords… and they all give different results

 Keyword Match Types

– Broad match: gives google most freedom to display your ad if your Keyword is anywhere in the Search term, for example: if you were using the broad match keyword “Web design”, your ad may show when a person searches for either or both keywords, or something that Google believes is similar.

That last bit is important “something that Google believes is similar”. Sometimes what google believes is similar to web design (in this example) is nothing like it!! Usually they’re not too bad.

So my search term will show for things as diverse as “best children boutique web design” and “web template download” and “top end web” whatever that means

The point is it will get lost of exposure sure, but not very focused. Kind of like shotgun marketing.. lots of impressions.. not too narrowly aimed directly at the target audience though

Phrase match: allows you to displays your ad only if Search Term and Keyword are in the same order. Here is an quick example of how phrase match works: if you are targeting “web design” on phrase match it will hit for keywords including the phrase “web design”, which would include the keywords “best web design”, “cheap web design”, “web design Australia”, and so on

Therefore, as long as those 2 main keywords are included in the search your ad will show. Using Phrase Match but a bit more focused than broad Match. Which should mean better targetted (more qualified)

– Exact match: allows you to displays your ad only if the Search Term exactly matches with the Keyword. Example [web design]will only show if someone types in web design. Not if they type in cheap web design. This is the most focused level

How do you use this?

If you are starting out you could make a few ad groups and run them with just one broad keyphrase and generate some traffic and click through. Keep an eye on your spend though as it can get out of control fast

Then look at which phrases people are actually clicking on (you can do that in your adwords admin area) and then create an identical new ad group for that search term. Only use the phrase match this time. Or if its good the exact phrase. As before 1 adgroup and 1 search / keyword phrase 

Continue to refine it down that way until you have a list of highly focussed search terms. Son in my example above I might find “low cost web design company” to be the best converting phrase.  I’d have it as an exact phrase in an adgroup by itself…

Why? Well its a good converting keyphrase.

It might not get a lot of traffic but if 1 in 5 impressions leads to a clickthrough – who cares. Especiallly is that click through is from someone genuinely looking for what you have to offer. At the end of this day this is trully the only thing that matters…

Hope that quick tip helps

Ronald Sayegh
Web Design Australia

The key to success in Google AdWords is here

The key to success in Google AdWords is NOT brute force! It’s FINESSE. Let Perry Marshall tell you how…

I just got this email from Perry Marshall: it’s a fully revised and updated copy of his famous “Definitive Guide to Google AdWords” book.

I’ll be getting a copy today. If you are at all serious about making your adwords work for you rather than just for google (they make a lot of money from it) then you need to hear what this guy has to say. No-one does adwords better.

Anyway here’s what he says

=========== 

I have exhaustively re-written the Definitive Guide to Google AdWords for 2010.

This was urgently needed because of the INTENSITY of competition on AdWords right now. (Have you been feeling it?)

You need to know what you’re up against. And on this page I also show you how to prevail against even the thickest rivalry.

* Understand this:

The key to success in Google AdWords is NOT brute force! It’s FINESSE.

Even if you’re competing with 500 other advertisers, the way you win this game is through REFINEMENTS.

Six years ago, adding quotes and brackets to your keywords was enough to do the job. Obviously that’s not enough anymore.

However if you go through the chapters of the 2010 Definitive Guide and implement them one by one, you’ll steadily surpass even the most determined competitors.

Again, you do NOT succeed on AdWords through brute force. You do it with calm, clear headed strategy. It is immensely gratifying to feel calm, calculated and deliberate even as everyone else is frantic.

We also developed six specialized AdWords modules for different industries. Each of these provides you with an overall STRATEGY and economic model that ensures you derive maximum punch from every click. You make confident moves free of doubt and fear.

The modules are:

-Affiliate Marketing
-Getting Started Online
-Information Marketing
-Marketing in the UK
-Copywriting
-Google’s Content Network

Choose one or more modules as you desire.

* Now I invite you to take my 2 hour challenge:

Regardless of your level of AdWords proficiency, open your Google account, page through the 2010 Definitive Guide and start implementing. Make it your exclusive focus for 2 hours.

*If your 2 hour investment doesn’t return to you in 1-2 weeks through cost savings or increased sales, let us know and we’ll give you a full and courteous refund.*

I am intensely interested in your success. I understand that you are being assaulted with sales pitches from every direction, but I sincerely believe that *this* is the finest single investment you can make in your Internet education.

* Are you on the fence?

If so, let me ask you a question:

Is there any knowledge or direct marketing advice that you
have ever received from anyone else, who has given you more bang for the buck than what I’ve taught you about AdWords? Can you name even 1 or 2 sources with a better Return On Investment (both time and money) than my materials?

If the answer is “no” or “not really”, then I ask for your trust this time.

You will not be disappointed.

—————–

I use adwords as part of an overall strategy – as one of three of four really good traffic sources. I’d suggest you do too.

Ronald Sayegh
Web Design Specialist
Tel; 0409148366 / 03 9005 0943
http://www.webdesignspecialist.com.au
for web design you can afford

Top recommendations for getting the most out of AdWords

Top six tips for cheaper more effective adwords:

Here are six top tactic to maximising your adwords budget by mininising the cost per click and increasing the click through ratio.

In other words making the ad work better for less cost.

Top six tips for cheaper more effective adwords

Here are six top tactic to maximising your adwords budget by mininising the cost per click and increasing the click through ratio.

In other words making the ad work better for less cost.

These tips are good. Very good.  And they come not from me but from a highly respected expert – google themselves. Yes these following tips come from the google adwords site

If you want to see it it’s here or you can just read on:>

The reason I reproduce it here is it is so good!! ( I think I mentioned that already) and not everyone seems to be aware of the wealth of help and tips google offers it’s users  for free.

So let’s see what google recommends…

1. Focus your ads on low prices and savings.

Consumers care about prices more than ever, especially on day-to-day purchases. When someone searches on a particular product, you know they’re interested; by using your ad to tell them that you’ve got the highest quality and the best price, you’re more likely to earn their click. Update your ad text to focus on low prices, good values, and timely promotions.

Tip 1
To draw the attention of price-conscious shoppers, these ads use savings-related terms.

2. Use value-related keywords.

It’s open season for bargain hunters. To reach these deal-conscious consumers, add appropriate price- and discount-related keywords. Try the AdWords Search-based Keyword Tool and Search Query Performance report to find and higher-performing keywords that people are actually searching on.

Tip 2

To attract more customers, value-related keywords have been added to the keyword list on the right.

3. Make sure your ad groups are targeted and relevant.

Ads perform best when their ad text reflects the ad group’s keywords; this makes ads more relevant to their intended audience. Make sure that both the text and the keywords in each ad group focus on a specific topic or product. For instance, an ad group about “tennis sneakers” will generally perform better than a broader ad group about “sneakers.”

Tip 3
Splitting up the general ad group on the left into two, more specific ad groups will likely enhance its performance.

4. Don’t waste money on irrelevant clicks.

The wrong keywords can attract people who are looking for products you don’t offer. Use negative keywords to filter out traffic that’s not related to your offering. The Search Query Performance report can help you identify potential negative keywords by showing which queries have triggered your ads.

Tip 4
A search for “peanut butter allergy” isn’t relevant to the sale of peanut butter, so allergy should be added as a negative keyword.

5. Make it easy for customers to buy.

Since people are spending more time comparing products and services online, make it easier for them to find what they’re looking for and buy from your site. Use the best Destination URL to send visitors directly to the page about the product or service promoted in your ad.

Tip 5
To be most effective, the Destination URL for this ad sends visitors to the page where Model XYZ123 camera can be found for $279.

6. Focus your money on your high-performers.

To get the most out of your campaigns, focus your time and resources on the keywords, ads, and ad groups that are driving the most value for your spend. To determine what’s performing best for you, consider Google’s free Conversion Tracking tool.

Tip 6
The overall budget of $100 was split evenly between the two campaigns. Google’s conversion tracking tool showed that the Used Books campaign was converting at a higher rate, so budget was shifted towards that campaign, increasing the overall conversion rate in the account.
———————————————
I couldn’t have put it better myself.
Thanks Google.
 
Ronald Sayegh
http://www.webdesignspecialist.com.au/
for web design you can afford

17 FREE AdWords Cheat Sheets, Videos, and MP3s UPDATE

Pay per click is undoubtedly THE advertising breakthrough of the
21st century. For the first time in history, you only show your ad
to people already interested in what you’ve got to offer, … and
you only pay when they visit your “store”

* 17 FREE AdWords Cheat Sheets, Videos, and MP3s

Hello again… just a quick addition to my previous post…

Pay per click is undoubtedly THE advertising breakthrough of the
21st century.  For the first time in history, you only show your ad
to people already interested in what you’ve got to offer, … and
you only pay when they visit your “store”

But because the search engines charge advertisers less money for
truly relevant ads which get plenty of clicks (and add a penalty to
all the others), … it’s also the first time in history that
managing a single ad campaign has become a full time job!

You see, increasing competition, costs, and quality requirements
imposed by the search engines make it VERY difficult for most
people to get maximum profit from PPC.

Glenn Livingston who I recommended in my last post, is one of the most highly respected AdWords marketers in the United States.

More importantly, he runs a large AdWords management agency and has seen literally hundreds of PPC accounts, so he really knows what works from a “dollarsin vs. dollars out” vantage point.  (Compare that to a lot of
the self proclaimed gurus out there “talking theory”)

* 17 FREE AdWords Cheat Sheets, Videos, and MP3s

Glenn also actually has very strong business background consulting
for dozens of companies like AT&T, Lipton, Novartis, Whirlpool,
and many, many more.  And, also unlike many of the gurus you
may have followed, Glenn’s successfully built 17 of his own
AdWords projects in markets having NOTHING TO DO with internet
marketing.

And he’s endorsed by the authors of BOTH major AdWords books.

But the best thing is, Glenn’s marketing philosophy is to deliver
real value BEFORE he asks for the sale.  Which means he’s put
a tremendous amount of blood, sweat, and tears into creating
these Adwords Cheat Sheets, Videos, and MP3s.

So you really WILL get critically important AdWords insights about:

– Overcoming PPC Overwhelm –> Maximum Results in Minimum Time
– Sending Your Quality Score Demons Where They Belong
– Selecting Your Single Most Important Keyword
– Attracting Hyper-Responsive AdWords Visitors
– Optimizing the Content Network (the largest network in the world)
– Rolling Out to MSN, Yahoo, and Other PPC Engines
– Finding Your Single Most Important Competitor

And much, much more.

Anyway I just wanted to say that I can’t recommend this highly enough … it’s one of the truly FREE resources on the internet that really does deliver value.

I am getting a LOT out of it myself.

17 FREE AdWords Cheat Sheets

17 FREE AdWords Cheat Sheets, MP3s and Videos Show You How to Easily Attract and Convert the MOST Valuable Customers in Your Market

17 FREE AdWords Cheat Sheets, MP3s and Videos Show You How to Easily Attract and Convert the MOST Valuable Customers in Your Market

Just a quick post today: Over the weekend I was referred to this site by Perry Marshal and since then have spend a few hours watching the videos and reading stuff. I’d recommend it. Most of it’s free – some of it isnt :>

I’m off to implement some of the keyword strategies now as they make a lot of sense. Especially the strategy about finding and focussing on the hyper responsive keywords and building around that and not having too many keyword phrases. (I just watched a fr ee video on this!)

I’ll let you know how it goes.

Ronald Sayegh
http://www.webdesignspecialist.com.au
for web design you can afford

To PPC or not PPC

You can quite easily spend thousands on adwords for little in return.
Learn how to do it right.

PPC (Pay per click) describes any ad where you pay everytime someone clicks on your ad and goes to your website. The biggest and best known of these is Adwords

You will have seen these “sponsored” ads down the RHS and along the top of google search pages. They represent an almost instant way to get your site listed on the front page of google for any keyword (if you have enough money)

Money is the point here – you can quite easily spend thousands on adwords for little in return.

BUT.. do it well and its a never ending flow of qualified traffic to your site. Nothing compares to the control adwords gives you.

So if you have a website and you need traffic to make some money from it (!) then you absolutely should do adwords.  But do it right. You’re going to have to learn the ropes in order to do it yourself or outsource it to someone else.  Even then you should still have an idea of what is required

Where to Start

I highly recommend you visit Perry Marshall’s website. He is the acknowledged king of adwords.  And whilst I don’t always agree with him on his marketing philosophies I trust his adwords advice completely. Buy his book – it’s a bargain – or at least sign up for his free newsletter course.

Go there now!

Then just get started : Perry will tell you everything you need to know and do.

OR if you prefer go here and let me do it for you. I get about 30-50% of my traffic from adwords. I can do the same for you
http://www.webdesignspecialist.com.au/pages/search-engine-marketing.php

regards

Ronald Sayegh
www.webdesignspecialist.com.au
webdesign you can afford