Research confirms that a whopping 93 percent of shoppers surfing the Internet don’t scroll beyond the first five entries on the first Google results page. This means that if your business ranks number six or lower, it’s practically invisible to browsers! In practical terms, a browser who doesn’t visit your site will never know you offer the item they’re looking for.
we only target the top five ranks
A top-five search engine ranking is absolutely essential if potential customers are to find you on the Internet. Yet top-ranking websites rarely just happen. Those top-tier rankings must be designed or engineered, if you will, as part of the website-design process and followed up (sometimes very aggressively) after your website has been launched and the initial search-engine results have been tested.
seo designing for internet business success
The process of designing for search-engine-ranking success is the heart of what’s commonly referred to as search-engine optimization, or SEO. The SEO process begins with certain basic decisions about your website including the navigation, selection of headings, optimization of content, and many other small details that are often overlooked in the excitement of making your website look pretty.
seo before beauty!
Unless you’re in the enviable (but totally unlikely) position of having NO online competition, SEO is a process that, in an ever-changing form, will need to continue as long as you have a website and want it to go on pulling in business from the web. Even if you are that rare business with little online competition, it’s all too easy to spoil your chances with the search engines with a few decisions made in ignorance at the outset of the design process.
basic seo in every website design
You can count on WDS to put SEO first in the web design process (without neglecting the visual aspects, of course!). From our very first discussion, WDS will help you pinpoint lucrative niche marketing opportunities, research the competition, and create an SEO design strategy that will fundamentally shape the building of your website. This will include keyword research and various on-page optimization strategies designed to pull in targeted traffic (customers ready to spend on your products or services!) rather than random visitors. Our carefully considered design choices will also help your site quickly acquire the inbound links needed to quickly raise the popularity and visibility of your website.
advanced seo services
For many businesses, the SEO activities included in every WDS web design will be enough to get your Internet presence off to a good start. Businesses in Australia (and New Zealand) are in a uniquely advantageous position, at least for now, when it comes to search engine rankings. (You can read more about that here.) Most businesses, though, eventually will find that additional SEO work is needed to maintain or further boost their websites’ ranking amid intensifying competition. When that moment comes, WDS will be ready to help with its arsenal of advanced SEO services.
wds seo services
Our advanced search engine optimization services include
- Directory submission
- Search engine submission
- Google indexing
- Dmoz listing
- Article submission
- Press release distribution
- Social bookmarking (Digg, StumbleUpon.com, Reddit.com, del.icio.us)
- Web page development (Facebook, eBay, Squidoo)
- SEO writing
- Original blog writing
- Blog reviewing
- Blog commenting
- Forum link building
- Niche link building
- Deep (inner page) linking
- Contextual link building
- Reputation management
- Malware removal
- Page speed improvement
- XHTML validation.
Each of the “white hat” SEO activities above can be applied in appropriate situations to boost a website’s organic ranking with Google, Yahoo and Bing. WDS’s SEO strategies constantly evolve as more becomes known about Googlebot and how it “decides” to recognize a website as worthwhile and reward it with a top ranking. A top search engine ranking is truly a moving target, and if you’re like most business owners, you’ll need professional SEO help to fully accomplish your Internet business goals.
how do I know I need seo?
Here is a test you can perform to find out how hard it will be for your website to rank on Google’s page 1: Search Google.com.au with the major keywords browsers use to look for goods and services in your industry. (You can do the same search for New Zealand businesses with Google.co.nz.).
If search page 1 for each keyword is not full of Australian competitors but instead lists results from unrelated industries, results from .com websites and even results from random foreign countries, BINGO!
This kind of search result means that no one is even trying to do SEO for your type of business in Australia. The low-level of competition also means that your business website can get to the top of the search results very easily. In the case of a non-primary industry, easily means a rank in the top five with less than six months of SEO work (as opposed to one to two years in many developed countries). For the keen Australian or New Zealand business owner, getting online and optimized ASAP is truly a no-brainer! If your business isn’t yet among those top search results, WDS can help.
seo with web design specialist
Alongside our affordable website design, WDS is dedicated to offering expert SEO services that small and medium-size businesses can afford. Because we’re based inAustralia, we speak your lingo and are accountable in a way that cheap overseas companies often are not. With wds, you can be sure that your site will never be penalized by Google for “black hat” SEO. Each of our individually tailored SEO packages includes specific goal setting for your website, followed up with basic SEO training for you and your staff, detailed reporting, and review and maintenance of strategies for your company. Prices are based on complexity of the assignment; for instance, optimizing to obtain a top ranking for, say, a resort in search for a specific town would be a less expensive project than getting a top ranking Australia-wide or worldwide.
request a free quote for seo
SEO is a complex and detailed topic, and strategies will differ for each company’s website. All effective SEO work, however, is rooted in thorough understanding of your business and goals. The best way to get started is with a conversation! Just give us a call on 02 8003 4736 (Sydney) or 04 88 529 366 (Melbourne), and we’ll be happy to consult with you about your needs. Or write to us about your business and website, and request a free SEO quote here.
seo terms and conditions
The quote for SEO that you will receive from us is annual and you will be able to pay this on a monthly basis or you can pay it quarterly, half yearly or full in advance.
There is an initial setup fee which can vary from $500 to $2500; depending on your industry and geographic target audience. Additionally the charges occur on a month to month basis but you will need to commit to a minimum of 12 months of SEO to reap the full benefits and then you can decide after the first year if you wish to continue for an additional year.