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To PPC or not PPC

You can quite easily spend thousands on adwords for little in return.
Learn how to do it right.

PPC (Pay per click) describes any ad where you pay everytime someone clicks on your ad and goes to your website. The biggest and best known of these is Adwords

You will have seen these “sponsored” ads down the RHS and along the top of google search pages. They represent an almost instant way to get your site listed on the front page of google for any keyword (if you have enough money)

Money is the point here – you can quite easily spend thousands on adwords for little in return.

BUT.. do it well and its a never ending flow of qualified traffic to your site. Nothing compares to the control adwords gives you.

So if you have a website and you need traffic to make some money from it (!) then you absolutely should do adwords.  But do it right. You’re going to have to learn the ropes in order to do it yourself or outsource it to someone else.  Even then you should still have an idea of what is required

Where to Start

I highly recommend you visit Perry Marshall’s website. He is the acknowledged king of adwords.  And whilst I don’t always agree with him on his marketing philosophies I trust his adwords advice completely. Buy his book – it’s a bargain – or at least sign up for his free newsletter course.

Go there now!

Then just get started : Perry will tell you everything you need to know and do.

OR if you prefer go here and let me do it for you. I get about 30-50% of my traffic from adwords. I can do the same for you
http://www.webdesignspecialist.com.au/pages/search-engine-marketing.php

regards

Ronald Sayegh
www.webdesignspecialist.com.au
webdesign you can afford

Websites: art or ads?

A business website is an ad! So why the obsession about FLASH animation and delicately drawn pictures over ease of use and good copy?

So you’ve got a website. Great ! (if not – stop reading and go here !!)

And how is this pinnacle of marketing genius judged  by friends and family?

By it’s looks! Let’s not be so shallow people!
That’s like judging the best Olympic swimmer by her looks rather than her ability to swim ( oh wait we do that as well!)

I’d just like to say here and now for most people a website is a business tool. It’s job is to inform people of what you sell or do, create a desire for those services or products and then facilitate the getting of these.

A business website is an ad! So why the obsession about FLASH animation and delicately drawn pictures over ease of use and good copy?

Try this experiment:

Recall the best ad you have ever seen on TV?

Got it? Great. Was it funny? Emotional? Catchy?

Now what was it for?

Cant remember?

Most people cant.

Try another one…

Many adverts fail to even mention what product it is they are advertising, never mind telling you how much it is or why and where to get it.

And so people think that this is what an ad is for. To look good or entertain.

It’s my belief that advertising is not all about looking good and being clever or funny and winning awards for “best ad” .

It’s about creating and fulfilling a need.

And if you can do this whilst also looking good or being funny your onto a winner.

A website is no different. It doesn’t have to be ugly – indeed it should have some aesthetic value to it.  But do you think Ebay or Amazon are good looking sites?

So when you get a website built please think function before form. Ask yourself

  1. Is it fast to load?
  2. Is it easy to navigate?
  3. It is clear what its main message is?
  4. Is it easy to maintain and update?
  5. Is there a call to action or some way to take the next step easily?
  6. Is it well optimised for google and friends so that it ranks well in the search engines?
    And finally
  7. Is it pleasing to look at?

And how is this successful website assessed?

Not by its looks but by how well it reaches its target audience and gets them to take a desired action (such as emailing an inquiry, or by sales generated.)

Give me an ugly site that sells over a beautiful award winning graphic masterpiece that sends me broke anyday.

Or come to me and I’ll give you both; a nice looking site that sells !

Rant over!

Ronald Sayegh
Web Design Specialist
http://www.webdesignspecialist.com.au