(This is not from me but from Perry Marshall – it’s well worth a read.)—
When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.
This is the e=mc2 of marketing.
A few weeks ago I was offered two very similar products. One was free the other cost $100. I bought the $100 one. And there is one reason why I did that – something that applies to any product or service for sale on the internet. I’ll tell you what it is.