Read This – Tactical Triangle: The Ultimate in Marketing Simplicity


(This is not from me but from Perry Marshall – it’s well worth a read.)—
When Jack Born called me on the phone one day after his morning run and sketched out the triangle you’re about to see, I instantly fell in love with it.

This is the e=mc2 of marketing.

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The one thing you need before anyone will buy from you


A few weeks ago I was offered two very similar products. One was free the other cost $100. I bought the $100 one. And there is one reason why I did that – something that applies to any product or service for sale on the internet. I’ll tell you what it is.

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Correct use of Autoresponders in email marketing


I used email marketing years ago. Built up a list of a few thouand people and managed to get myself banned from a well known autoresponder service for spamming! I was of course doing it wrong.

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