Does long sales copy work?


We know people dont read long sales letters from start to finish…

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How to Write Effective Copy for your website


IMPORTANT: Your website’s main job is not to look good or entertain but to drive in business.
It can still look good and entertain as long as it does this as well

As such it follows the rules of advertising – writing a good web copy is similar to writing a good ad.

A good effective website should contain the following elements…

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