June 2009

Using a blog in website marketing


Using a blog in website marketing
A business blog is an effective way to market a traditional website. Infact blogging is one of the fastest ways of promoting your business and driving qualified traffic to your site. Just about any company should look at launching a blog as an add-on to their main website.

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Free Web design and marketing resources


Free resources
I have put together some useful and (usually) free resources you will need for your website.

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Adwords – some simple ways to keep out of trouble


Adwords or indeed any PPC (pay per click) may look easy to do.
It’s supposed to look that way otherwise no-one would try it I guess.

But just ask anyone who has actually used it and they’ll tell you there are many minefields for the unwary- and the price you pay is a blown out advertising budget. And poor returns.

So no it’s not just a walk in the park.

The missing step for most is education.
We often don’t have time or patience or the background know-how to learn all that needs to be known. And we cant afford to employ a full time web marketing expert to help us. So we try to “wing it”

Now I won’t put myself in the league of the real experts like Perry Marshall (few can do that!) but here’s a few simple tips to keep you out of trouble (mostly). Things I have discovered for myself or had pointed out to me !

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Top recommendations for getting the most out of AdWords


Top six tips for cheaper more effective adwords:

Here are six top tactic to maximising your adwords budget by mininising the cost per click and increasing the click through ratio.

In other words making the ad work better for less cost.

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